Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. ![]() CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. One pivotal technological breakthrough was the development of a light-driven watch. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. We take that mission seriously and steadfastly welcome what the future may bring.Īs a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. ![]() Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity.
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